Pania Label

Pania is the Founder and Creative Director behind PANIA Label. A Wellington local inspired by people, menswear, artisans and their methods of design and construction. She grew up surrounded by indigenous artists and craftspeople. These experiences and more fostered her love of design, art, artisanship, conservation and the belief that clothing should be well-made, effortlessly worn, treasured and kept for years to come.

Created in 2017, PANIA Label fulfilled my desire to produce thoughtfully considered designs that respect artisanship, land and people. A design ethos committed to producing New Zealand made garments and supporting local industry. A small, but strong, ethically minded business that is inclusive, kind and responsible. Continuously inspired by experience – crafted with aroha.

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